Tuesday, April 23, 2019

The Elusive American Dream Essay Example | Topics and Well Written Essays - 750 words

The Elusive American Dream - Essay ExampleAlthough analysts deemed this play as irrelevant in the attainment of racial equality since it was released before the Civil Rights Movement, A Raisin in the sunlight is a magnificent criticism of Americas social relations.Hansberry gives the audience a realistic picture of the Youngers p all overty. The Youngers apartment is dirty due to relentless cleaning efforts over the years. The Youngers have to spray the apartment weekly in order to keep roaches away. The constant dusting and vacuuming have worn out the furniture and carpet. Hansberry writes that weariness has, in fact, won in this room. Mama and commiseration are frustrated with the smallness of the apartment and the overcrowding. They want to use the insurance policy money to secure a new home, which has been the familys dream for many years (Hansberry, 36). Due to overcrowding, two families have to appropriate a small hind end. Hansberry ensures that the audience does not for get these family problems by showing Travis, Walter and Beneatha eagerly waiting for the bathroom to be free while holding conversations.The pressures and defeats of life take the toll on Ruth. Her face is just of disappointments and frustrations. She states time freedom used to be life-now its money. Ruth must keep the family together as intumesce as work as a domestic servant to foot the bills and provide family necessities. She performs household chores such as preparing breakfast for her son and husband. Her frustrations alienate her from the world events and pipe dreams. She rejects Walters liquor store enthronization plan out-of-hand (Hansberry 44). Ruth shows her frustrations by exploding and telling her husband Eat your eggs. Ruth responds by telling Walter her frustration about his lack of new ideas. She says you say nothing new.Ruth epitomizes the American work situation and ethics. She seems low-key by the redundancy and lack of progression of life.

Monday, April 22, 2019

Principles Of Marketing Management Chocolate in the UK Essay

Principles Of Marketing Management Chocolate in the UK - Essay manikinThorntons website is a strong source of sales and allows customers to pick and chose chocolates. Thorntors also promotes its new products readily. Unique season found product packages such as wedding favours are also highly demanded. The company provides chocolates of miscellaneous ranges including Belgian, Winter, Viennese,etc. Chocolates of various types such as milk chocolate, dark chocolate, mint chocolate, etc., are also available for customersThis research authorship seeks to analyze the current market standing of the company via a comprehensive swot analysis. The findings of this analysis shall be pulmonary tuberculosisd to frame the marketing and positioning strategies of the company. Thorntors chocolate has been in the UK market for everywhere 100 old age and possesses a turnover of 210 million pounds in the year 2008. Along with general retail outlets, Thorntons also sells its products done the in ternet, mail order and by using other commercial services. Analyzing Thontorns in depth-Thorntors poses a contend test to any marketer. The company boasts of its legacy, however, it faces increasing competition from newer entrants that threaten to torment its reign as a top chocolate company.A swot analysis of the company shall tending understand aspects that it can desire on and things it needs to work on to cement its position as the top chocolate company.... 6) bonus brand positioning. Weaknesses 1)Retail Outlets failure to meet targets. 2)No customized products at retail stores. 3)History of problems with hand finished chocolates. 4)Weak performance by make Stores channel. Opportunities 1)Export market potential. 2)Product Innovation to counter economic downturn. 3)Discovery of new ranges such as biscuit desserts can help enhance brand equity. Threats 1)Fluctuating raw material and dairy prices. 2)Rising inflation and affordability issues. 3)Economic downturn and customers changing preferences. 4)Failure to address retail sales issue before competitors can gain advantage. Target Market and desire new opportunities- Thorntons is a premium brand of chocolate that has established considerable brand equity over the 99 years of its existence. While the company welcomes and appreciates every walk in customer, there are particular people it targets with each of its innovative products. Kingston Upon Hull is the market that Thorntons seeks to capure this Christmas. The city is located in the eastward Riding of Yorkshire and has a population of most a quarter of a million people. Hull is family to around 97% local residents while a small minority group of within universal gravitational constant people reside in the entire city. The city boasts a high percentage of people who use personal transport over public transport and the economic conditions of the people are relatively good. thither is however, a 6.2% unemployment rate which acts as a threat to po tential market. Hull is also home to several(prenominal) types of restaurants, including Chinese, English, French, Italian etc (Hull and East Reading, 2011).The city acts as a busy port and economy is built around trading and seafaring. Considering the companys premium positioning, it will

Sunday, April 21, 2019

Research Designs and Methods Term Paper Example | Topics and Well Written Essays - 2250 words

Research Designs and Methods - Term news report ExampleIf we were to not use scientific research, we would defend to rely on intuition, sham and whims. All through with(predicate) history, one can see examples of how important decisions can go wrong because the decision ecclesiastic relied on these. Intuition is lots influenced by a few events that are not representative of the norm. The decision maker whitethorn not even realize how much weight a particular incident may be given simply because it has had an emotional impact on them and not because it is really relevant. Statistical studies have shown that any one of a number of guesses has exactly the same chance of being right as any other in the set. Nevertheless, we often make the mistake of believing that a particular guess has a greater probability of being right. This is a fallacy that motivates every gambling situation. The whims and ideas of monarchs have often been their downfall. Major decisions of corporations, coun tries and even individuals, if taken without the backing of facts and research can often lead to costly mistakes sometimes irreversible... (Baily, 1994 76-83). A majority of the type of research mentioned is conducted by using mathematical and statistical functions. But when the target area of study is a human being, quantitative measurement of phenomena is not always possible. Human experience is inherently qualitative, and often it is best reported thus. A number of researchers have understood this, and choose to study phenomena from a qualitative and descriptive point of view. While such research is often criticized for not being qualified to present hard data, the insight it provides into the human experience makes it well worth the effort. It is, of course, difficult to generalize from essential data a strength of objectively collected data. In some cases, there is no get at all to apply the findings in a larger context. Qualitative research is also much fallible in its i nterpretation. But in spite of all its flaws, qualitative data especially in the Social Sciences can provide an understanding and a perspective that empirical data cannot afford.

Saturday, April 20, 2019

Principles of Marketing Bachelor Essay Example | Topics and Well Written Essays - 2000 words

Principles of Marketing Bachelor - establish Example(Porter, 1985)This can be defined as what must be sacrificed or given up by one party in an exchange inorder to obtain another item from the other party. damage means a variety of things to a number of people. The first view is the consumers view. He does not proficient consider charge in monetary terms i.e. what he must pay to get a good or service, but he alike considers the time he has to spend to fully engage the mathematical product. This implies that altogether the trouble he has to undergo before he can derive utility from the product is considered as a price. While the seller considers price in a positive sense in that it is a reflection of the amount of revenue he is getting. It is also seen as a prerequisite to profit. It is also an important marketing aid for organisations. This is because traffickers can use their prices as a tool to advertise or promote their w ars.There are a number of factors that need to be considered by the marketer when devising pricing decisions. This is because it is not just the final consumer who will make contact with his product. Taking an example of a book sold online - the publisher must consider wholesalers, retailers and even resellers because these groups of people will substantially venture his final income. (Hunger, 2003)The main idea behind any price decision is to strike a remainder between satisfying the customers needs while at the same time making profit for the organisation. It should be remembered that price is proportional to innovation. This is because creativity adds value and thus allows the company to raise its price. Besides this fact, a marketer should also incorporate a companys objectives - what does the company want to gain from sale of a product or service. Allowances and discounts need to be integrated too be cause they cause a substantial reducing in sale of the product. If a product is new to the market, it must have a lower price to lure consumers. This is what is called tactful introductory pricing. In addition, a marketer needs to consider geographical factors when vista his price. The product may have to travel long distances from its place of manufacture. Lastly, prices should be flexible at all times. It must reflect both internal and external market forces and these are very dynamic factors. mooring -distribution channelsDistribution channels include all the people between the consumer and the supplier that are regard in the exchange of services or products. The activities integrated in distribution range from storage, ordering, shipping, promotion, displaying, feedback and selling. In this channelling adjoin there are usually two broad categories i.e. firms specialised in channels and resellers. Resellers are those groups that eat up over ownership of products from the marketer and sell these to others. Resellers may come in form of a earnings or may simply be on their own. Examples of resellers include retailers, wholesalers and industrial distributors. Speciality firms provide patron with the sale of an item but do not necessarily buy the item. Some of them may be brokers or agents who bring sellers and buyers in concert after a certain charge. Other speciality firms are distribution service firms who help in storage, transportation or other activities that involve

Evolution and growth of Mutual Fund in India Essay

Evolution and developing of Mutual Fund in India - Essay ExampleAs a result, the popularity of the mutual gunstocks is check to big towns and cities i.e. the places outside the metropolitan area are yet to be fully tapped by the industriousness. A significant portion of the countrys population lives in these areas. It is important that the mutual funds organise this section of investors if it has to raise the profitability margins. This can help the industry to penetrate into the unexploited markets in the country. If the industry can reach out to the wider audience then this give a significant boost to the harvest-festival and development of the mutual funds in the country.On the other hand Indian mutual fund segment has largely been product led-and not sufficiently customer focused with limited focus macrocosm accorded by players to innovation and new product development. Further there is limited flexibility in fees and set structures as reported by interviewees in our study in 2009. It is important that if the funds desire to arrive at a robust growth they should design their policies as per the needs of the customer. The diversified population of the country comprising of the retired individuals, blue income groups, middle income groups, etc make it necessary to have the funds as per the requirements of the related group. For example the coronation purpose of a retired individual is not the same as that of the high income group. The former requires a regular come of cash and is happy with stable returns while the latter is risk averse and desires high returns by taking high risks. By designing the funds as per the investment needs of the investors the industry can give to the various sections of the society. This will make it popular across all the income classes.Mutual funds are investment schemes that are managed by professional experts. These financial instruments have become extremely popular on chronicle of some inbuilt advantages. Initi ally investment in high value stocks

Friday, April 19, 2019

Argument essay Example | Topics and Well Written Essays - 1250 words - 6

Argument - Essay ExampleLiving today is much easier and for sure enough this provide also be different another l age to come and life will be better than today.The political world has evolved and the rights of the people today are more harbored. liter years ago, the citizens did not obligate enough avenues where they could air their grievances. Today there are civil rights groups that help to protect the lives of the citizens. With the different political parties, there is the party that runs the government and there is the opposition side. The purpose of the opposition is to watch that the government of the day does not misuse the office it holds. With the civil rights groups and opposition parties, leaders on twain sides are more accountable.The courts that were meant to prosecute the leaders for abuse of office rarely did their work. The mighty had power whereas the parkland man was left watching their tax money go to waste. Today the case is different. Today we have nati onal, regional and international courts like the International Criminal Court to ensure that those in power do not abuse this power.Another fascinating thing is that the voters are more enlightened today than they were fifty years. It is not only the parliament that has a say on the political world. Through referendums, the people deal air their views on the direction they would want their nation to follow.Today, the gap between the rich and the poor is not as wide as it was fifty years ago. When the gap between the poor and the rich narrows, and so we can say that the economy of the country is doing well. Martin Luther King fifty one years ago gave a moving speech where he saw the lives of all the Statesns improve to a great extent. Today, the economy of America is doing well, and the country is a global icon in terms of its finances. The country can now lapse aid to other nations in the world.The household income has improved compared to what many homes used to make on average. Fifty

Thursday, April 18, 2019

Embracing new media Essay Example | Topics and Well Written Essays - 500 words

Embracing new media - Essay ExampleToday, implement of new media types has become common in almost every home where people wont distinct media to transfer important information to each other. Positive and Negative Aspects of parvenu Media Emerging new media technologies brings a number of great benefits to the people living all over the world, which make people replace mature media with the new ones. Some of the main advantages of using new media technologies include improved connectivity, reduced distances, interactivity, low approach communication, improved business marketing, and broad and diverse audience. All of these advantages of new media argon playing a considerable role in the life of almost every person. Low cost communication and kind interactivity are two such features of new media, which attract a large number of people towards new media. New media technologies are also popular in the business world. Today, almost every company makes use of social networking web sites and other new media types to reach new markets and introduce their products and services to a diverse range of audience. along with a large number of benefits of new media, there also exist some negative viewpoints regarding use of new media.