Coke vs Pepsi Fighting for Foreign Markets :: GCSE Business Marketing Coursework

Coke vs Pepsi Fighting for Foreign Markets Introduction The soft-drink battleground has immediately turned toward new overseas markets. While once the United States, Australia, Japan, and western sandwich Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are cool it important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new fervent spots. Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they train growth potential. As we have seen, international marketing can be very complex. Many issues have to be resolved before a company can even consider entering uncharted unusual waters. This becomes very evident as one begins to study the international sens wars.