The Image Made in China in Manufacturing :: Chinese Trade Manufacturing Appliances Essays

The Image do in china in Manufacturing In beau monde to provide the Chinese home appliance manufacturers consortium with assistance in achieving their goal of up(a) the make in China fancy, our first quarry was to accurately square up the perception of wares that are make in China. In particular, to determine whether or not make in China has a ostracize connotation in the U.S. marketplace and if so, to better understand the bring factors to this perception. First, we conducted secondary look for consisting of a review of literature and statistical studies. The focalisation was on the broader subject area of a products state-of-origin and its effect on the consumer purchase decisiveness process. Second, we focused on the specific impact of Made in China on purchase behavior. Third, to gain further incursion into the consumer perception of Made in China in the home appliances category, we conducted uncreated look in the form of consumer surveys, retailer interviews a nd secret shopper studies. Finally, we conducted secondary research on the actions that can be taken to overcome or qualify a negative country-of-origin image. Secondary ResearchOur secondary research place several make themes, all of which support the hypothesis that a products country-of-origin plays a significant parting in the purchase close process. These findings are summarized to a lower placeImpact of Country-of-Origin (COO) On Consumer Perceptions and Purchase Decision-Making ProcessA number of statistical studies have explored the effect of country-of-origin on consumers perceptions of products and how it influences the decision-making process. Studies by Heslop and Papadopoulous (1993, 2000) reason that COO image is one of the most important influences on decision making for foreign-made products. These studies revealed that purchasers value COO using multiple criteria including the countrys level of advancement, the vendees feelings about the people of the coun try and the buyers believe to be more closely aligned with the country. In addition, a fill by Liefeld and Wall (1987, 1991, 1993) found a validating relationship among product paygrade and the degree of economic growth of the COO. Support of these finding was found in a study by Wang and Lamb (1983) in which it was determined that U.S. consumers evaluate products according to the country in which they are produced. Culture, political situation and economic development of the source country were contributing factors to this evaluation criterion. Further support that COO plays an important role in plastic consumers attitudes towards products was found in studies by Hong and Wyer & Nooh, Saari, and Powers (1989, 1999).The Image Made in China in Manufacturing Chinese Trade Manufacturing Appliances EssaysThe Image Made in China in Manufacturing In order to provide the Chinese home appliance manufacturers consortium with assistance in achieving their goal of improving the Made in China image, our first objective was to accurately define the perception of products that are Made in China. In particular, to determine whether or not Made in China has a negative connotation in the U.S. marketplace and if so, to better understand the contributing factors to this perception. First, we conducted secondary research consisting of a review of literature and statistical studies. The focus was on the broader topic of a products country-of-origin and its effect on the consumer purchase decision process. Second, we focused on the specific impact of Made in China on purchase behavior. Third, to gain further insight into the consumer perception of Made in China in the home appliances category, we conducted primary research in the form of consumer surveys, retailer interviews and secret shopper studies. Finally, we conducted secondary research on the actions that can be taken to overcome or change a negative country-of-origin image. Secondary ResearchOur secondary research identified several key themes, all of which support the hypothesis that a products country-of-origin plays a significant role in the purchase decision process. These findings are summarized belowImpact of Country-of-Origin (COO) On Consumer Perceptions and Purchase Decision-Making ProcessA number of statistical studies have explored the effect of country-of-origin on consumers perceptions of products and how it influences the decision-making process. Studies by Heslop and Papadopoulous (1993, 2000) concluded that COO image is one of the most important influences on decision making for foreign-made products. These studies revealed that buyers evaluate COO using multiple criteria including the countrys level of advancement, the buyers feelings about the people of the country and the buyers desire to be more closely aligned with the country. In addition, a study by Liefeld and Wall (1987, 1991, 1993) found a positive relationship between product evaluation and the degree of economic d evelopment of the COO. Support of these finding was found in a study by Wang and Lamb (1983) in which it was determined that U.S. consumers evaluate products according to the country in which they are produced. Culture, political situation and economic development of the source country were contributing factors to this evaluation criterion. Further support that COO plays an important role in shaping consumers attitudes towards products was found in studies by Hong and Wyer & Nooh, Saari, and Powers (1989, 1999).