National Bookstore a Profile of Its Marketing Mix

Product National Bookstore offers a wide range of products from the retail sale and distribution of books to the sale of various school supplies. National Bookstore’s products, specifically the school supplies, are mostly aimed for the students’ and office workers’ consumption and needs. However, the customers of National Bookstore are not limited to just students and office workers. The company also caters to kids through the sale of toys, coloring books, crayons and et cetera. Adults are also customers of National Bookstore since they avail of the various selections of books that National has to offer. Students and other consumers as well know that National Bookstore offers products of good quality and of affordable prices that are of†¦show more content†¦National Bookstore uses a loyalty program called Laking National to emphasize the affinity of the company’s brand with its most valued and loyal customers. Laking National was created to retain Nationa l Bookstore’s most valuable customers and to provide additional value for the business they have given National Bookstore over the years. Members of the Laking National program earn points from the products they buy and are given discounts on selected items, privileges to avail of services from partner agencies. National Bookstore also takes advantage of seasonality of their sales, especially during the months May and June where demand for school supplies is high. The company heavily promotes during this period by using sales promotions and giving special offers like bundling of goods such as pad paper and pens. Lastly, National Bookstore operates and has its own website (http://www.nationalbookstore.com and http://www.nbsstores.com) where customers can visit and get information regarding the many products and services the company offers. The website, http://www.nationalbookstore.com is powered by myAyala.com, which is the largest online shopping mall in the Philippines. The partnership between myAyala.com and National Bookstore makes it easier for National Bookstore to conduct business online and to let customers who are not able to visit their stores to still order books fromShow MoreRelatedBarnes Noble vs. Amazon2402 Words   |  10 Pagesimplement a successful marketing plan. SITUATION ANALYSIS Barnes Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. 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